The best shop on the street shouldn't be the hardest to find.
Defy Marketing gives your business its own page on our local portal, then puts it in front of people nearby on our Instagram and TikTok.
Working with small local businesses and student-run businesses in Frisco, Texas.
Northside Barbershop
Most people find you on a phone. That's the thing we fix.
Three pieces, and they work together. The page gives people somewhere to land. The content gives them a reason to look. Our feed puts it in front of people close enough to actually walk in.
A page on our portal
Your own page on the Defy site with your hours, location, services or menu, photos, and a button that calls or messages you. It loads fast on a phone, because that's where people will open it. You get one link to put in every bio, receipt, and window sticker.
Content we shoot and make
We come to your business and take photos and video — not stock images, not templates — and cut it into posts. You don't write captions, schedule anything, or hand over a single password. We never need access to your accounts.
Featured on our feed
Those posts go out on the Defy Instagram and TikTok, which local people follow to find places near them. You get in front of that audience without running an account yourself. If you do have one, we tag you so the follows come back to you.
Two kinds of business, same problem.
You're good at the work. Getting seen is a different job.
Local small businesses
You have a storefront, a truck, or a chair, and most of your customers come from word of mouth. We turn that into something people can find on their own.
- Barbers and salons
- Bakeries, cafés, food trucks
- Detailing and auto
- Lawn care and home services
- Tutors, trainers, instructors
Student-run businesses
We're students too, so we know the budget. If you're running something out of your house or between classes, you get the same setup, priced for it.
- Baking and food
- Resale and thrift flips
- Car detailing and mowing
- Photography and editing
- Nails, lashes, braids
Four steps, about a week.
We talk
Fifteen minutes, in person or over text. You tell us what you sell and who already buys it. No pitch deck.
We come shoot
We show up at your business and take photos and video. Takes about an hour. You keep working; we stay out of the way.
Your page goes live
We build your page on the portal, you review it, we publish. You get the link and your first feature post at the same time.
We keep featuring you
Your business comes back around on our feed on a regular rotation, with fresh content each month. You get a short note on which posts got the most views and saves.
Straightforward pricing.
We're new, so we're doing the first three businesses for free to build our portfolio. After that it's twenty dollars a month, no contract.
Our first three
- Your page on the Defy portal
- Photo and video session at your business
- Featured on our Instagram and TikTok
- Free for as long as you want it
Everyone after that
- Your page on the Defy portal
- Fresh photos and video each month
- Featured on our Instagram and TikTok
- Short monthly report
- Cancel any month
The three free spots are ours to pick, and we're looking for businesses we can do great work for. Tell us what you're running and we'll be straight with you about whether we can help.
Questions we get.
Do I need to be on Instagram or TikTok at all?
No, and that's the point. We post about your business on our accounts, not yours. If you do have your own, we tag you so the follows come back to you. If you don't, you lose nothing.
Do I have to give you my passwords?
Never. We don't need a login from you for anything. We shoot the content and post it from the Defy accounts.
What happens to my page if I stop?
It comes off the portal. The photos and video we shot at your business are yours to keep — use them on your own posts, your window, wherever you want.
Do I get to see things before they go out?
Yes. You see the page before it goes live and the content before it gets posted. If you don't like something, we change it or drop it.
How long until it's up?
Usually about a week from the first conversation, depending on how quickly we can get in to shoot.
You're students. Why should I trust you with my business?
Fair question. That's why there's no contract — you can stop any month. Ask us to show you what we've built so far, and judge it on the work.
Tell us about your business.
Fill this in and we'll get back to you within a day. Or just text us — that's faster.
This opens your email app with the message filled in — you still have to press send there.
Or reach us directly: defymarketingapp@gmail.com · (469) 881-2315